Copier vs. Offset: Copier Not Always Cost Effective

December 31st, 2007

ProjectCenter recently bidded on a project that included a request for 1500 units of one-sided color flyers (4/0, if you like). The prospect had stated that they just wanted them to be copier quality, which suggested that they were trying to save money. In this situation, the client would be better off taking the flyers to an offset press. To exemplify the difference in cost, these options were quoted to the client (pricing not exact):

Offset: 2500 units (some offset presses will only allow certain quantities, such as 1000, 2500, 5000, etc.)- $400

Copier: 1500 units (ProjectCenter has a .45 per color copy special for January)- $700

As one can see, not only is there a major price difference, but a client can get more units and the paper stock is much better (offset offers 100lb Gloss Book vs. copy paper).

The only drawbacks in this situation are time and quantity limits. Offset presses can take anywhere from 3-7 days to process, while copy work can typically be done the same day, and as stated above, a lot of offset press printers will only allow certain tiers in ordered quantities.

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