Consumers (still) Prefer Traditional Mail

June 20th, 2007

In a recently released IRC study (commissioned by Pitney Bowes), consumers show they clearly prefer traditional mail over other media, such as email, for new product information or confidential business information.

Remarkably, the percentage of respondents preferring conventional mail for confidential business communications stood at 86%, unchanged from the 2004 survey.

Relevenat Links:

http://members.whattheythink.com/news/newslink.cfm?id=27529

http://www.dmnews.com/cms/dm-news/research-studies/41432.html

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