Printing & Copying

I am a fan of the Absolut Vodka. But it seems that as much as I like their vodka, I think I like their campaigns better. And yes, I am talking about their signature print advertisements that appear on print in different magazines.

Whenever I’d see a new and a different print ad or poster design, sometimes I’d be blown away. But over all, what makes the Absolut Vodka campaign totally recognizable is that it has consistently been that way. It is simple and never tries to hard to pull off a new stunt. It is as it is – a print ad showcasing the inimitable vodka bottle.

Aside from transforming the bottles to promote a new flavor, the only way the image will change is when it tries to illustrate the main message. To demonstrate the former and the latter, remember the Absolut Vodka bottle wrapped in orange skin to promote their flavored vodka? Respectively, there’s this ad called Absolut Yoga wherein the bottle was turned upside down, standing on its neck rather than the wide circular bottom.

Many have already spoofed the Absolut vodka campaign, with all the different posters being design and all that. Look into one that says Absolut impotence and you’d know what I am talking about.

Truth be told, there are many of those who have already analyzed this campaign. And then there are also those who try to discredit the Absolut Vodka ads. Call it pop culture, but that is the strength of the vodka campaign and it is not going to stop. Call it whatever you want. Each ad may not always turn out exactly to be a work of genius, but hey, no one is about to topple the crown off the Absolut’s head.

Now, if you’re into collecting these print ads, well, it really isn’t easy. Why? There are hundreds upon hundreds of ads and frankly, if you just want a yearbook of sorts of their print ads, just buy the book. Yes, there is a book that compiles the print ads made by Absolut Vodka.

I tried compiling them as much as I can, but my friends are getting tired of me asking them to tear out that print ad carefully. It also takes some money just to buy a magazine where I have spotted the newest ad. And more or less, it is hard to keep track which ones I have and which ones I haven’t.

Sometimes, the fascination can even get out of hand. Huge poster prints on display in windows or in bars just make me want to steal them like a juvenile. If I had my way with wholesale poster printing, I’d print limited edition posters and give them out to Absolut enthusiasts. I wish.