Printing & Copying

For years now trends have trickled down from the catwalk onto the high street but lately they seem to be taking their inspirations from the catwalk a little too literally. In fact they seem to be getting away with just blatently copying them stitch for stitch.

So what's in it for the designer, do they get a share of this profit? who knows. If not it doesn't seem very fair, after all the huge chain stores are making money on the back of the designers creative originality. Perhaps however it is flattering to the designer and of course they will recieve more attention and publicity as it shows that joe public wants a piece of the action too. Or could it be that once the high street start copying their garments it de-values the status of the piece and makes customers think twice about paying through their nose for something they can pick up in Topshop??

Here is an example of blatent catwalk copying. Topshop is my favourite example as they seem to be replicating the whole Luella range this Spring/Summer. Some may argue that they pay for the quality of designer clothing however surely a t-shirt is just a t-shirt, right?

Luella Original V.S Topshop remake for £18.