Printing & Copying

There are so many things that can change the way a graphic looks. I find it amazing how much a simple adjustment in the resolution on my computer screen can alter the color scheme of an advertisement.

What one person's computer shows them isn't always going to be the same as what the next person's does. So what does this mean for color printing?

If something as little as a computer screen change can alter an image so much try to imagine the vast differences the kind of ink and paper used will change things.

Be aware of all the factors to take into consideration when you use color printing. Talk to the people you're working with to find out what might alter the image. Better to know before than to find out by accident after the fact.