4 Things to Remember in Color Offset Printing
July 1st, 2008
Color offset printing is one of the best printing services that you can avail of. This type of printing service can provide you with high quality colored prints at a very fast turn around. Also, it can accommodate bulk orders so it doesn’t matter if you want large amounts of copies of your prints.
You should submit all image and graphic files used in your design.
When you submit your design to a color offset printing company, you should include all the images and graphics used for your composition. Most people think this is unnecessary because the printing company only needs the finished design right?
Wrong.
These images serve as a way for your printers to distinguish all the design elements that make up your final artwork, especially when they are pre-flighting it. Pre-flighting involves checking your file or design for any possible errors that may occur before production. In this manner, they have all the necessary files to work with in order to polish your design.
The necessary fonts for the design should also be included.
Just like images and graphics, the fonts used in your design should also be included to the files that you submit to the color offset printing company. When the fonts you used in your design are not available in the printer’s databank, the printing machine may substitute other fonts in your design. Hence, your design may look a bit different from the original one or you could pay up your printer for computer time so they can look for the font you used.
If you’re too stubborn, you may just end up with a font substitution. So while the font style is closely related to the original font you used, you know that the integrity of your design has already been compromised.
Make sure the files or your designs are in CMYK mode.
Most people do not know the difference between RGB and CMYK. As such, many printing problems happen when people forget to convert their RGB files to CMYK files. Color accuracy is compromised when RGB files are reproduced by printing machines that exclusively use CMYK inks. Changes may be slightly or significantly different – and that is not something you would want to risk.
Check the copy thoroughly before approving the proof.
After completing your design, a proof of your prints will be sent to you for your assessment and approval. Proofs are the print ready versions of your design. These can be electronic proofs that comes in your email or hard copy proofs that comes in your mailbox – printed on paper for a more accurate representation of your design once produced.
Most problems in printing occur when people ignore the proofs and readily check the approval form without reviewing the copy. Many times have people reprinted an entire batch of materials just because of one misspelled word.
And so, all of these unwanted problems can easily be avoided if you take the time to observe these guidelines before you go and submit your files to your printer.
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See also:
- Make Your Business Card Work (July 2nd, 2008)
- The Language of Printing (July 1st, 2008)
- Company Profile (July 1st, 2008)
- What’s In It For Them? (June 26th, 2008)
- The Complicated Process of Graphic (May 23rd, 2008)
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