Printing & Copying

Another for your campaigns and activities, the use of promotional materials in the form of club flyers. These materials are suitable, if you want to know the big event occurs in your groups. You can use the flyer to your holiday sales and great new products, to encourage you announced. At present, the club flyers, simple and quick to tell them the information posted on your customers.

This provisionThe design process, you can deliberately leaked the information for your card needs. With the help of many businesses around the pressure, you can easily create the design to meet your marketing strategy. In the design of your club flyers, there are three options to choose:

1.Make use of templates – these templates including professional design. If you are eager to print work, which is very useful for you. You only need to select a designSubject line, comply with the printing process.

Influenza B 2.Customize flyers – you can replace or modify their text, but the text field graphic design. In addition, customize your flyer, you can personalize your card in every aspect. However, just make sure your card can not be in the crowded draft. Applies only to this feature, will help your card's success.

3.Design your card On-line – with this you only need to specify you want your card, and you choose to print the print job to other countries.

A good thing, you are you, your project online obligation to do so before the printing process, a preview of the club flyers online.

In addition to designing data collection techniques can also, I will be discussed, but also ideas.

• size – the size of the club's Flying Service. Even if your club"Postcard size flyers many options, it is appropriate to your marketing strategies to choose to comply.

• Paints and varnishes – a brilliant and attractive color printing flyers club. With this you are sure your data set, will be watching closely. In 4 standard colors used, you need leaflets talented and mature.

• file – have your leaflets life is necessary.This is because you have to produce the card decent, so that your prospects will be how you can package your materials impressed.

• content – one on your service information and profile, you give your customers what you want to provide a better understanding.

• Paint – a stronger protection, color and design, these coatings will save your club flyers, and to prevent easy wear.

Basically, if you have the ability toYour printed leaflets club development is a professional printer to see is still the best to do it. This is because the qualified professional of your printer and know how to deal with the procedures and the efficiency of your production of the flight club. With them, you will benefit both, because they have attractive pressure and to collect the exchange of club flyer printing techniques to help you further print projects.

Wow, what a great year it has been at Express Photo! Our last studio event this year was our Santa photos, we had more sessions than ever before and some really great kids! As you can see from the photos posted above we all had a great time! We had everyone from families to pets coming in to spend quality time with Santa. He read them books and listened to all their wishes and ended with an enjoyable candy cane! If you haven’t yet ordered your Santa photos don’t worry, there is still time! Visit www.express.instaproofs.com or call the lab 865.588.8070. We look forward to a lot of new and exciting things in 2010 so stay tuned to find out what is going on in the studio at Express Photo Lab!

Have you printed a document in TextEdit only to find the printout practically unreadable? If so, your document may have a long line that TextEdit is trying to fit to one line on the printout. TextEdit does this by shrinking the font size until the line fits, which can result in super tiny print. The fix is to tell TextEdit to wrap lines to the page instead of the window. From TextEdit Help:

You can have TextEdit fit the text to the document margins, instead of to the window, so that the lines of text will remain at a fixed width and the font size in the printed document will match the font size on the screen. To use the same font size in printed and onscreen documents: Choose Format > “Wrap to Page.” A rectangle shows the margins of the document in the window.

You can set this as the default for new documents by checking “Wrap to page” in TextEdit’s preferences window. For more details, see the discussion at Tiny Print from TextEdit.

Click on the audio blog logo to listen to this 14 minute review of the last 10 years of photography from my perspective as a hybrid artist and where the industry is possibly going in the next decade.

To everyone I wish a safe and happy New Years and stay tuned for a new post in a few days.

This post is an excerpt from our Self Publishing Guide for Indian Market. If you have not, you may want to read the following post in this series before starting on this one

• What is publishing?
• What is self-publishing?
• Self Publishing and Print on Demand (are not the same)
• Self Publishing your Book – Step 1: Finalize the Content
• Self Publishing your Book – Step 2: Design the book

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In an earlier post on this series we had discussed the printing process and the two options available – bulk printing with offset or one-off/short run printing with Print on Demand.

Your decision needs to be based on three main factors -

• Estimate of the market size. If you are confident that the demand for your book is more than 500 copies, go for offset printing. In the event of a smaller demand, POD is a better option. To put things in perspective, a book selling more than 5000 copies in India is considered a success by traditional publishing houses. Remember to factor in your actual marketing abilities when you are estimating the demand. Most well-known authors have a large specialised promotion and marketing team working behind the scenes. As a self publisher, you will mostly be your own promoter and marketer. Self promotion is something which many of us Indians are not very good at given our upbringing where humility is highly valued. Marketing your book successfully will require a lot of aggressive self promotion,without which book will be read only by your close friends and family. So shake off the humility and get going.
• Genre of the book. In case the book is essentially a photo book or what is called a ‘coffee-table book’, you should go in for offset printing to ensure print clarity of the photographs. For a normal book, POD may be a better option.
• Distribution options. If you see a possibility of getting a distributor, then, to get the prices right bulk printing is more suitable. If you are selling directly, through your own website or through the website of self publishing companies (like Pothi.com) then you are better off with Print on Demand and short run printing. Read more about distribution options in the next post of this series.

One good thing to try could be to print a short run by POD, test market it, probably scout for publishers/distributors by showing it to them and depending on the response, go for bulk printing.

Sub Company/ Department - N.A.
City - Jaipur
State - Rajasthan
Region Type - Indian
Option - Tender
Work Type - Contract
Tender Number - 20 of 2009-10
Tender Detail - The detail terms and conditions can be seen in the original tender document.
Pre-Qualification Bid - No
Product Detail - Sealed tenders are invited for Web offset printing of 204 lac school workbooks for Class 1 to 8.
Product Location - Jaipur – Rajasthan
Project Time - Please refer tender document
Product Note - For additional details please refer the original tender document.
Value - Please refer tender document
Earnest Money Deposit (EMD) - Rs.100,000.00
Document Fees - Rs.500.00
Mode of Payment - Please refer tender document
Payment in Favour of - Please refer tender document
Tender Release Date - Please refer tender document
Document Sale From - Please refer tender document
Document Sale To - 04-01-2010
Submit Before - 04-01-2010 Time : 1400 Hrs.
Opening On - 04-01-2010 Time : Please refer tender document
Signed By - Secretary
Address - Rajasthan State Text Book Board,
2-2A, Jhalana dungri,
Jaipur
Rajasthan
India
Ph: 0141-2711287, 88, 89, Fax: 0141-2710362
Publication - Hindustan Times
Dated - 14-12-2009
Tendercity Ref. No. - 806827

Digital printing allows individuals to print what they need, when they need it, and in the quantity they need—a model that can help individuals and businesses save money from printing services. Digital printing has given new opportunities to produce marketing collateral at a much lower cost and time investment. With an entire digital workflow, digital printing speeds up the production process and provide you sharp images, brilliant colors and high quality printing.

Five Reasons to incorporate digital printing in your marketing mix:

• Cost-Effectiveness: In contrast to offset-printing, digital printing is much more cost-efficient because you do not need to stock thousands of pamphlets or brochures, rather you can print your marketing collateral according to the interest of your targeted audiences.
• Print on Demand: It is a huge waste when a company discards its two-month old brochures or data sheets because of updates to products and services, or a new office opening up in another city. With digital printing, you can run smaller but frequent on-demand print runs for marketing collaterals – a solution that is cost-effective and environment friendly.
• Fast Turnarounds: Digital printing reduces production costs by providing soft proofs that are easier to edit, unlike the physical proofs used for offset printing. These soft proofs can be provided in the form of high-resolution PDFs that provide greater flexibility to edit. Printing workflow when integrated with digital technologies significantly minimizes plate setting as well as press down time and thus cuts down set-up and batch changeover costs.
• Personalization: Digital printing also helps establish a one-to-one relationship with your prospects by sending out personalized messages through variable data printing (VDP). VDP enables you to modify the text or graphics on every page without slowing down the press. Normally, VDP involves changing the salutation or name on every copy that increases the responsiveness of the direct mail or a promotional copy.
• Personalized URLs: Digital printing enables the use of personalized URLs (PURLs) that has gained immense popularity due to their capability to generate amazing response rates, at times nearly double the typical response rate.

Caslon provides hundreds of successful digital printing case studies from around the world to get innovative ideas and proven strategies from today’s digital market place.

FYI, the place that I love and the only place that I get my digi scrapbook pages printed from is having a sale!  Today through Jan 1st you get free shipping (on orders over $20).  You can also order a free 8×8 if you’re a new customer.

ScrapbooksPlease.com does a great job. The prices are pretty competitive and if you don’t have to pay for shipping it’s even better!  I just do the standard matte prints for just under $2 each.  The quality is perfect and the shipping is easy.  I’ve never done their actual albums or photobooks but I can only imagine how great those would look since their pages print wonderfully!

I’m not being compensated in any way for this post but wanted you all to know of the great deal for the next few days.  If you have a file of pages you need printed why not give them a try.  I think I uploaded 12-ish pages and will get them next week!  I can’t wait!

Screen printing is a printing technique that uses a woven mesh to support an ink blocking stencil. The stencil that is attached forms open areas of mesh. This transfers ink as a sharp-edged image onto a substrate. Either a roller or squeegee is moved across the screen stencil forcing or pumping ink past the threads of the woven mesh in the open areas. It is commonly used to print images on T-shirts, hats, CDs, DVDs, ceramics, glass, polyethylene, polypropylene, paper, metals and wood.

So if you need any screen printing done or any other kind of printing too, try printing with us NYCprinting123 which is a one stop shop for all your printing requirements.  Whether it’s for business or personal matter NYCprinting123 is a printer you can count on. They give you a variety of options in flyer printing, brochure printing, pamphlet printing, stationery printing, postcard printing, business card printing, catalog printing and calendar printing and much more. As a commercial printing service, NYCprinting123 understands the needs of various types of clients. Visit us at http://www.NYCprinting123.com for more information on our products and services.

1-Learn how to wield data

The days of static messages being mass mailed to untested lists are rapidly coming to a close. The mass communications theories of the 60’s are being replaced with the personalization technology of the 21^st Century. Savvy marketers are enjoying the benefits of parsing data to version messages and illustrative materials for these segmented prospects. This clever tactic insures that the right person now gets the best pitch with the right offers, in a specific time whether in print or on-line. It requires that data is collected, cleaned, massaged and deployed.

2-Learn the power of digital printing.

With the evolution of high quality on-demand printing, the short run testing of variable messages is the most important step before rolling out any program. If done correctly, it will generate the attention necessary to drive prospect interest into the rest of the campaign. More importantly, it will become the force for successful marketing program roll outs. Here’s why. Test, test, test, in short, economical runs. Test your lead-in pitch, test your appointment-setting pitch, test your sales close strategies, in short stop thinking big expensive mail drops versus short, targeted dynamic mailers. Get instant results and modify to fine tune each phase. Then test again.

3-Learn non-traditional ways to incorporate direct mail into your multi-media campaigns.

The merging of specially crafted messages working as part of any interactive, multi-touch marketing process elevates the print portion to the most critical element. In most cases, the highest response producing media can be the one that approaches the prospect in the most dynamic way and print has proven itself time and again as that medium. With the average business recipient being overloaded with messages on a daily basis, a well-conceived mailer will encourage interaction and acceptance in most recipients. This is very critical in getting your message to the frontal cortex of your prospect and not being discarded. For effective assimilation of information to take place it must get the reader emotionally. Very few email blasts can do that. Print still has the power to move resistance in the receiver, if addressing the need of each recipient individually.

More importantly, it is vital that the direct mail piece generates interest in nano-seconds. In order for this to take place, you may have to get away from the traditional rectangle and employ a shaped postcard or dimensional product. With traditional mailing programs generating an average of .005%, a personalized shaped postcard (fig.1) or personalized dimensional package (fig 2) can harvest double digit responses. Again, the website featured in the piece should support the program in order to make the hand off complete. This may entail upgrading your website to incorporate short videos that can explain more about the benefits of your service or product.

4-Learn how 21^st Century marketing strategies are being deployed, and emulate them!

Attend the marketing seminars put out by your industry associations and listen to the experts. These professionals are sharing data culled from their experience and it will help you avoid pitfalls and poor launches for your programs and those of your clients. Read the books and articles by leading innovators in marketing to cull their experiences and replicate, in your own way, their process. Remember that marketing is not a one-shot process. Like branding and fishing, your hook must be in the water constantly in order to catch business.

OK, here’s one more very important tip.

5-Learn to position yourself differently

This is the hardest part but can be the difference between success and failure. It’s not easy thinking in non-traditional ways but in order to have your program stand out of the 3,500 daily messages your prospect receives you need to do more dynamic marketing. This also means that you have to re-think the way your media will reach the prospect and how much you will be willing to spend to get that contact. When putting a budget together, first define what the worth of a new customer is based on one-time sale, monthly activity or the life of that customer. If you can keep customers, what is the average spending per year? What would you be willing to spend in order to capture a new client? For instance, if a new client is worth $20k annually, with a gross profit of 40%, then, if you developed a program that would predictably deliver one new client appointment a week, it would be worth it to spend $10-12k on the program to develop it and $1k per week to maintain it. At the end of the year you would have generated around $1mm (if you closed every one) with a G.P. of $400k and a cost of approximately $60k. Not a bad R.O.I. and very attainable with the technologies currently available.

In today’s over saturated marketing message environment, the current cost of generating a real lead is between $600 and $1,500 per and going up rapidly. The average direct mail response rate which for years hovered at ½ of 1% has dropped significantly to 1/10^th of 1% and in most cases, the mailing generated nothing.  When you add up all of the costs associated with the 99.9% of the programs that fail to generate even a break-even return, short, targeted, personalized pitches stand out as more conservative to the accounting department and more dynamic to the marketers.

Your best opportunity to meet your next client is by letting them know what they are worth to you right up front.

I equate it to being able to take a potential client out for lunch and spending $100 to talk to them for an hour. Who wouldn’t want to take that opportunity? You may never get that chance if you use legacy marketing strategies. These strategies, hatched in the 60’s dictated that you get your static message out to as many people as possible for the lowest C.P.M. as possible and generate the national average (which in the 60’s hovered around 2%). This is like going to s single’s bar and winking at everybody hoping to get a date. You must start building dialog early in the relationship in order to build trust and than, need. All of your contact media must be part of the whole campaign. Websites designed 3 years ago are virtually obsolete now that bandwidth is wide enough to support streaming video and even interactive video. A good example is YouTube. This vast virtual storehouse of professional and not so professional video is a source for visual information as never before and captivates more watchers than any other site around. Make your site contain simple videos now and watch your analytics jump.

About the author

Harvey Hirsch

Hirsch is President and Creative Director of Direct Marketing agency, Media Consultants, located in Lyndhurst, NJ. With over 30 years experience utilizing Direct Mail for new business development programs, Hirsch, using 1:1 tactics has achieved documented response rates in the 80% range.

In 2006, one of his programs received a First Place PIXI Award in Variable Marketing from Xerox and Best in Show from the Philadelphia Direct Marketing Association.

Hirsch is a sought after consultant/change agent for print providers, creative firms and B2B companies that must compete more effectively and transition into 1:1 marketers in this age of product and service commoditization.

He can be reached at: harvey@mediaconsultants.net

Figure 1 – Shaped Postcard

Here is an example of a shaped postcard that was used to encourage entries in an association awards show. Copy was changed depending which lead list was used in order to motivate the recipient to enter this NJ contest. Printed on a Kodak Nexpress, it generated an astounding 17% increase in entries over the previous year’s mailing.

Fig 2 – Personalized Dimensional mailer

This multi-piece personalized mailer featured 7 die-cut fish (each with a personal message embedded on them), a hand-folded and personalized origami fish nestled in a personalized coral reef placed within an A-7 metallic paper envelope with a package of Goldfish crackers with a tiny personalized fish was attached, all assembled into a 10×12x3 clay coated corrugated mailer which was personalized and mailed using USPS tracking for delivery confirmation. This package built instant recognition and allowed efficient sales follow up phone calls by regional sales representatives. Elements were printed on a XEROX iGen3 and generated a 50% response rate out of 100 targeted boxes. Then everything was re-written and used as a press kit for media involvement.

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