Printing & Copying

Staring at a photograph that is in color is an experience that cannot be described in words. The effect colors have on our eyes is phenomenal and one has to see it to understand. Getting full color printing done will enhance the appearance of the picture or document. It will bring it to life and make it more interesting than it really is. While giving documents and fliers as part of marketing attempt, if given in color, the impact it has will be different. Yes, it might cost more to have a color printer, but it is completely worth it when analyzing the returns.

Carrying our full color printing task in your office will cut down cost and help you increase business. With clients who are impressed with your designs, and patterns simply because they are much brighter and visible on color, you can go on adding feathers to your hat.  Sometimes what we see in real will be different from what is on paper. This is because getting reality on print is impossible. However, what it does do is speak a million words and by staring at it on the computer or paper will have you visualizing it better. 

Dh,
Bu Vivi,mau tanya lagi, apakah dengan harga tersebut kita masih bisa bersaing dengan tempat cetak photo spt Fuji Image Plaza,Jonas,dll yg menggunakan alat cetak
khusus? Dan kalau lokasinya spt di komplek rumah begitu bagaimana menurut ibu?
Mohon petunjuknya.
Regards
Edwin

Terima kasih Bu Vivi sdh mau menjawab email2 saya.
Utk komplek di rumah saya, kebetulan di seberang rumah (beda 1 rumah) ada toko penjual parfum yang cukup ramai, dan bahkan kalau hari sabtu / libur bisa
dikatakan ramai sekali.sedang hari biasa walau tdk seramai hari sabtu/libur tapi selalu ada orang yg beli ke sana.
Di sebelah rumah ada toko pulsa (tdk terlalu ramai). Di seberangnya lg ada toko makanan (jual nasi tim ayam) plus jual sprei.
Yang terpikir oleh saya selain digital printing,mungkin bisa juga menyediakan konten utk
HP,spt ringtone,wallpaper,aplikasi,dll.
Kira2 apakah mungkin ibu bisa kasih saran lain kira2 bisnis apa lagi yg kira2 ok dengan kondisi seperti diatas.
Karena saya pikir sayang sekali kalau kondisi diatas tidak dimanfaatkan.
Mohon petunjuknya.

Regards
Edwin

The most common sizes of post cards are 4" x 6" and 5.5" x 8.5".  They can be one of the most powerful marketing tools for a business.  They are intended for writing and/or mailing without an envelope and at a lower rate than a letter.

Chromatek Imaging can not only print your post cards but design them as well! Say something that is eye catching and professional!

Full Spectrum Media offers Tradshow booths in Ft. Lauderdale at great prices with graphic design and beautiful printing.  This week we are putting all our trade show displays online and will be offering light boxes with back lit transparencies.

We do understand that as a start up business trade shows can be incredibly expensive so below I listed some money saving tips for first time trade show exhibitors.  Just remember to call us when you are ready to buy a booth with cool graphic and dont forget to use us for business cards, post cards and flyers... 1,000 full color cards for only $49.00

Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry can present your product line without the cost of a full-fledged booth. An added benefit is that a professional sales rep has a network of connections and knows your market niche well, and is likely to be more experienced in selling and trade show dynamics than you are.

Rent a temporary space at a wholesale gift mart or showroom. You can plunge into wholesale shows inexpensively and without being present by renting a temporary space in a wholesale gift mart or showroom. For a monthly fee, you can display your products there for direct sales to retail shop owners. This is a good way not only to break into wholesaling on a small budget, but also to test new products.

Share a trade show booth and expenses with a related but non-competing business in your niche. This cost-cutting solution works especially well for one-person businesses. Besides saving money, additional benefits to a booth-sharing arrangement include access to each other's customers in the same market niche, and the convenience of having a knowledgeable person manning the booth when you need to take a break.

Make over your current displays instead of buying new ones. Creating a new exhibit by giving your existing trade show booth displays a fresh face costs a fraction of the price of purchasing all new booth components. Consider each element of your booth separately, and brainstorm ways to update it without completely replacing it.

Purchase used trade show displays rather than springing for new ones. Many pre-owned booths and exhibits are in excellent condition and can be bought for less than half the cost of a brand new one. If you decide to buy previously owned exhibit components, be open-minded and keep your display needs in mind. Visualize how each used exhibit might perform for you.

Call us for more printing or tradeshow display info 954-239-9733 or www.fsmprint.com 

For even greater savings, look at used trade show displays offered at rock-bottom prices because of damage or missing parts. If you can think creatively about how you'll refurbish the damage or replace missing pieces, you can come up with an effective, original display for very little cash.

Many sellers of pre-owned trade show displays are willing to bargain with you. Don't hesitate to offer the seller less than the asking price. It helps to research beforehand the retail price for the exhibit so you can make a reasonable offer.

In summary, there's no reason to miss out on potentially profitable trade shows because of the expense. Look at your small marketing budget in a new light, and brainstorm ways to put those limited dollars to work helping you reach new customers.

Why are small businesses obsessing over brand management far too much when they can focus on a million other things like improving their services, or making their products better? I’m not talking about the inherent brand identity but rather the ones created in the drawing boards of the marketing offices.

They want to control how consumers think, and we can tell. Although there have is a long list brainwashing wonders in the history of advertising to present, they are mostly those with big budgets to spend and a lifetime’s worth of patience.

Small businesses though work on a tight cash flow of a few thousand dollars a month. They need immediate returns on their investment and marketing materials that can get places, are cheap to print, and  work fast, even instantly. Color business card printing double as flyers, brochures, calendars, anything to get their message stick.

It’s not that big companies simply can afford to spend on branding it’s that it is crucial to their survival. They need to earn the money to keep their big shots on the pay roll. They don’t need a million one-time-sale, they need millions of avid customers and regular consumers.

Back room businesses on the other hand simply need cheap advertising you can hand out with a sales pitch.  Winning one customer now, is considered a success. Getting that one customer to tell a friend is and get a subsequent purchase is heaven sent, and getting two regular customers is a bonanza.

Learn to act accordingly.

Large companies are backed by large corporations who spend other people’s investment. Their one big ideal can be matched with one big capital. As a sole proprietor, you use your own money as capital and have everything to lose. You will be answerable to any debts your business incurs. This should make you far more careful than large companies.

Slow but sure is the way to go.

Keep your day job and allocate a small capital while keeping some money for your personal use. Start with a small production: sell it to your friends, neighbors, and anyone you can get a hold of. From the profit you were able to generate, have a handful of marketing materials printed you can mail to certain people, or put up a website even.

The most important thing though is keep your day job until you have established customer loyalty and are sure your business is sustainable.

Q1 Survey Analysis - January 2008We have reorganized the survey for this quarter. The new format makes it easier for you to track the changes historically, allowing you to spot trends. It also reduces the need for our commentary.The feds surprise reaction today is exactly the tonic that appears to be needed based on this survey-This survey shows several distinct trends:-This is now the third quarter in a row with a significant drop in companies reporting profitability.-The expectations for the coming quarter has dropped now for the second survey.-The decrease in hiring and the number of layoffs have both increased over the last survey - Both have accelerated.On a positive note- Companies are reporting a strong increase in orders over the last two weeks and this is the first survey in a while that Technology is less feared.The Quebcor news has many pluses and minuses for the industry as clients potentially shift vendors.If you have questions or would like us to add a question or topic please feel free to contact me directly - daver@semperllc.com Click here for the Results PDF 

January 2008 sees the launch of the 22ten t-shirt brand and it’s online shop can be found on their website www.22-ten.co.uk.  This company brings together a unique blend of fashion, design and sports backgrounds to create an exciting new collection of mens’ t-shirts.  Their initial collection is the one of the first fashion t-shirt ranges in the UK to printed on bamboo.  Bamboo is a naturally sustainable fibre that has the additional benefit of being hypoallergenic, and because it is antibacterial, the fabric doesn’t hold sweat or smell.  Bamboo reacts like silk … if you are cold it keeps you slightly warmer, or if in a hot climate, it keeps you around 2 degrees cooler.  It feels softer to touch than cotton, and is machine washable.   22ten commissioned a collection of prints designed by the Californian artist Erik Alwill.  Erik based his drawings on his personal interpretation of the four philosophical statements: Free will defence; Would immortality be tedious? Am I dreaming?  Casual realism. A more definitive explanation of each phrase can be found on their website. 22ten is supporting and encouraging health by keeping £1 aside from each t-shirt sold through their website to start a fund to sponsor a British athlete for the 2012 Olympics.  Nearer the Olympics, clients of 22ten will be asked to vote for the recipients of this financial reward. 

More details can be found on their website. For further information, visuals or samples, please contact: 

Deborah Shaw at 07944-992291 or Deborah@22-ten.co.uk

Useful links: Bamboo Tshirts, Tshirt printing,

www.october.co.uk
t shirt printing, screen printing, embroidery

What is a varnish anyway? A varnish is a finishing ink that is applied to a print piece usually at the end of the printing process to create a specific effect. There are a whole bunch of different types of varnishes and ways to apply them, sufice it to say that no, they do not have to be shinny nor transparent and yes they can be applied to the whole piece (as many people do to protect the paper from finger prints) or to small areas (as others do to make certain elements of the design stand out).

If you are getting tired of reading those long novels about mystery & suspense, romance, and even spine-tingling horror, then maybe you may need to have a bit of variety. Reading books is like the art of eating. You can’t always have the same thing over and over again.

Grab something peculiar. Grab something a little bit out of your comfort zone. Grab a little of something that you haven’t explored in a long time.

Many children’s books have risen in popularity. Thanks to JK Rowling and her Harry Potter series, other children-based novels have gained their fair share of recognition like CS Lewis’ Narnia and EB White’s Charlotte’s Web.

The latter books I have mentioned have been in circulation for years and only recently have they been given attention by today’s readers – both young and old. Turning them into movies is one way of popularizing these novels. In so doing, the wider the market grew for such books and children’s stories. The whole enterprise enjoyed a great boom, with toys and other fanciful items like posters, stickers, action figures, coloring books, and postcards with cheap postcard printing.

Anyway, what I am pointing at is that there are a lot of gems that you can find in children’s stories. No matter how elementary these stories may seem – that is their true nature – their simplicity. No cheesy plots. No complicated mind games. And no pretenses.

Take your imagination for a ride. Open up to worlds you’ve probably long forgotten. And yes, forget about Snow White or Cinderella or Sleeping Beauty. It’s about time you grow up and start reading really good children’s books and not some just lame fairy tale about princes and princesses. Do you really want your children to grow up waiting for a knight in shining armor to rescue them when they can do the rescuing themselves? Let them  watch Shrek 3 and they’ll enjoy themselves better.

Anyway, if you want some good stories to read to your children, here are some books that I take delight in. Some of them have already been turned into movies, but nevertheless, the books are more exciting. Let your kids exercise their imagination through books. Do not feed them with television. (Although, you still have the option of letting them watch it after you finish the book. Just don’t let them think that what they imagined is wrong compared to the television adaptation.)

1.    James and the Giant Peach, Charlie and the Chocolate Factory and Charlie and the Glass Elevator – all by Roald Dahl
2.    Jellybeans by Sylvia Van Ommen
3.    The Missing Piece by Shel Silverstein
4.    Alice in Wonderland by Lewis Carroll
5.    Hope for the Flowers by Trina Paulus
6.    How the Grinch Stole Christmas by Dr. Seuss